When the redesign work on the XJS Soft Tops Club website began, the intention was never simply to modernise its appearance. The aim was to create a space that genuinely reflected what the Club represents: heritage, enthusiasm, craftsmanship, and the people behind the cars.
By late 2025, what started as a modest tidy-up had developed into a careful digital restoration. Structure, language, visual rhythm, and interaction were all revisited to ensure the site felt welcoming, coherent, and purpose-built for its members.
Starting Point — Time for a Refresh
Like many long-running club websites, the original site had grown organically. While it remained functional, navigation was unclear, styling inconsistent, and new visitors often struggled
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